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13 days ago
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Analyst/Senior Analyst Loyalty & Product Marketing


American Airlines
Location: Fort Worth, Texas
Job type: Contract/Locum
Contact: No Name
Category: Analyst Jobs
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Job Description

Responsible for building global marketing and communications plans for the AAdvantage loyalty program and all airline business units including onboard products, food & beverage, airports,  lounges, elite services and more. 

Builds strong relationships with business units, and develops integrated campaigns that drive awareness and demand. Assists in developing creative strategies and assets to most effectively communicate key messages and inspire customers to act. Coordinates placements in relevant channels, including emerging media and paid channels, to maximize reach and performance. Analyzes historic channel and product performance, and identifies new opportunities for revenue growth.

Job Qualifications

  • Education: Bachelor’s degree with an emphasis in marketing, advertising or communications preferred
  • Experience: 3-6 years of marketing experience preferred 

 

Knowledge & Skills 

  • Solid understanding of marketing techniques and strategies
  • Must be able to develop and present recommended communication strategies
  • Ability to network and build strong relationships with various internal stakeholders
  • Must be able to operate within a team environment, interact effectively across departments and with all levels of management
  • Excellent interpersonal, oral and written communication skills required, copywriting skills are a plus
  • Can identify and assist with the development of creative marketing solutions , c reative skills are preferred ​ 
  • High level of initiative and strong organizational skills required
  • Able to handle large workload and changing priorities with limited direction and ease
  • Able to work on multiple tasks simultaneously under tight deadlines
  • Advanced skills in Microsoft PowerPoint, Excel, and Word desired  

Additional Locations: None 

Requisition ID: 1543

 


Nearest Major Market: Fort Worth 
Nearest Secondary Market: Dallas 
Job Segment: Product Marketing, Advertising, Marketing

Job Description

Responsible for building global marketing and communications plans for the AAdvantage loyalty program and all airline business units including onboard products, food & beverage, airports,  lounges, elite services and more. 

Builds strong relationships with business units, and develops integrated campaigns that drive awareness and demand. Assists in developing creative strategies and assets to most effectively communicate key messages and inspire customers to act. Coordinates placements in relevant channels, including emerging media and paid channels, to maximize reach and performance. Analyzes historic channel and product performance, and identifies new opportunities for revenue growth.

Job Qualifications

  • Education: Bachelor’s degree with an emphasis in marketing, advertising or communications preferred
  • Experience: 3-6 years of marketing experience preferred 

 

Knowledge & Skills 

  • Solid understanding of marketing techniques and strategies
  • Must be able to develop and present recommended communication strategies
  • Ability to network and build strong relationships with various internal stakeholders
  • Must be able to operate within a team environment, interact effectively across departments and with all levels of management
  • Excellent interpersonal, oral and written communication skills required, copywriting skills are a plus
  • Can identify and assist with the development of creative marketing solutions , c reative skills are preferred ​ 
  • High level of initiative and strong organizational skills required
  • Able to handle large workload and changing priorities with limited direction and ease
  • Able to work on multiple tasks simultaneously under tight deadlines
  • Advanced skills in Microsoft PowerPoint, Excel, and Word desired  

Additional Locations: None 

Requisition ID: 1543

 


Nearest Major Market: Fort Worth 
Nearest Secondary Market: Dallas 
Job Segment: Product Marketing, Advertising, Marketing


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