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10 months ago
Southwest Airlines
Location: Dallas, Texas
Job type: Contract/Locum
Contact: No Name
Category: Office


We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.



  • Serve as "resident expert" on key program metrics (acquisitions, engagement, flown O&Ds, etc.)
  • Establish and strive toward goals predicated on key metrics (program size, engagement, attrition, etc.)
  • Partner with Market Planning on local RR initiatives/goals
  • Partner with Marketing Communications on acquisition and lifecycle initiatives
  • Partner with Customer Marketing on reconciling program needs with broader CCT initiative
  • Independently or with other teams, build, lead and support t loyalty-focused campaigns
  • Monitor competitive program activity and provide recommendations for response when warranted
  • Innovate for program enhancements in line with needs of Rapid Rewards Members
  • Partner with Product Team to integrate Rapid Rewards effectively into the Southwest Product Vision
  • Monitor the Voice of the Customer across channels (Insights, Social, CR) to ensure we are listening and acting upon Member feedback appropriately and thoroughly


Must be able to meet any physical ability requirements listed on this description.


May perform other job duties as directed by Employee’s Leaders.



High School Diploma, GED or equivalent education required. 

Must be at least 18 years of age. 

Must have authorization to work in the United States as defined by the Immigration Reform Act of 1986.



  • Bachelor's Degree in Marketing, Business- or Customer- related field required



  • 7 years Marketing Required, with an emphasis on business-to-Customer marketing preferred
  • Experience in Loyalty Marketing, agency or agency management, brand or sub-brand marketing preferred
  • Proficient in Microsoft Office
  • Documented experience working successfully on cross-functional teams


  • Autonomous self-starter with an intrinsic desire to achieve measureable results in areas deemed important by Company and Program
  • Ability to operate effectively in times of ambiguity
  • Experience and comfort with data analysis, willingness to work accurately and effectively with quantitative measurement (i.e., no "fear of numbers").
  • Proven ability to produce results, at times under tight timelines
  • Proven track record of bringing insights to action
  • Excellent persuasive written and presentation skills

Must be able to comply with Company attendance standards as described in established guidelines.




Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines.


Southwest Airlines is an Equal Opportunity Employer.

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