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11 months ago
Cathay Pacific
Location: San Francisco, California
Job type: Contract/Locum
Contact: No Name
Category: Senior Manager

Digital & E-Commerce Manager

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Date: 11-Jun-2016

Department: Marketing
Reports to: Vice President Marketing, Americas

Location: San Francisco, California


Cathay Pacific Airways is looking for a passionate and experienced manager to lead their digital sales & marketing team, overseeing all digital strategies (email, SEM, digital marketing, ecommerce and social media) for the airline in the US.


Key Responsibilities:



  • Grow online sales in accordance with target and Head-Office strategy
  • Oversee revenue performance for B2C and B2B markets
  • To identify trends in traffic & sales through data analysis (flown revenue, ticketed revenue, forward bookings) for optimization 
  • Report on new trends & technological developments in the marketplace
  • Work closely with Brand & Loyalty Marketing departments to drive traffic to the website through Advertising & Loyalty actions
  • Act as the main point of contact for queries on marketing & online actions for our global call centre team, ensuring fluid and consistent communication
  •  Participate in the launch of new functionalities and provide feedback to global eCommerce team in Hong Kong
  • Manage partnerships with Online Travel Agencies and Metasearch channels in the US


Digital Marketing

  • Develop and execute digital marketing initiatives such as:
  • Advertising campaigns  – online tactical/brand banner ads, SEM, mobile ads, sweepstakes/mini-sites
  • Direct Marketing - Email marketing, webinar series, affiliate advertising, database marketing
  • Social Media Initiatives (updates, campaigns, contests, etc) via Facebook, Pinterest, Twitter, Linkedin, Instagram, Tumblr, Snapchat & Persicope etc.
  • Content Updates (CMA) for in USA and Latin America
  • Oversee sales and marketing plan for Corporate Travel Solutions Program (SME Website) through appropriate strategies  in accordance with the yearly action plan
  • Work closely with internal and external stakeholders including advertising agency, global marketing and ecommerce teams, and global call centre team
  • Manage  and analyze traffic/engagement/email sign-ups across online marketing channels


Social Media

  • Fully responsible for the management of local Cathay Pacific USA social media channels on Facebook, Twitter, Pinterest, LinkedIn, Instagram, Tumblr, Snapchat & Persicope etc
  • Responsible to grow database, traffic and awareness on all owned social media channels
  • Work with ad agency and internal teams on earned, owned and paid media strategy
  • Proactively communicate any disruptions in program and manage all customer service communications
  • Collaborate with PR team to align uniform influencer and content strategies
  • Analyze trends in the social media space and share with direct report and head office as needed




  • Bachelors’ degree in Business/Marketing or equivalent experience.
  • Demonstrated leadership
  • Minimum 5 years consumer marketing experience preferred. Solid knowledge of the travel industry preferred but not required
  • Strong experience and knowledge in e-Commerce
  • Strong analytical, verbal and written communication skills.
  • Ability to manage multiple projects and deliver within tight deadlines.
  • Ability to produce results and meet/ exceed business goals.
  • Superior problem-solving, time management and organizational skills
  • Good interpersonal and communication skills
  • Good computer knowledge
  • Applicants must be authorized to work in the United States for any employer.  No sponsorship is available for this position.


Cathay Pacific Airways Limited is an equal opportunity employer.


Cathay Pacific Airways Limited will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.


Nearest Major Market: San Francisco 
Nearest Secondary Market: Oakland 

Job Segment: Social Media, Direct Marketing, Travel Industry, Marketing Manager, Marketing, Travel

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