Design and execute triggered campaigns to achieve department objectives
Test mail and email campaigns and alter based on feedback
Oversee the development of email campaigns to include splash page design and implementation
Manage relationship with email service provider to execute email promotion campaigns
Manage relationship with external service provider to execute direct promotions
Coordinate with partners and other departments to assemble content for mail and email campaigns
Work with Online Experience team on executing promotions on social media platforms
Experience managing an email and web promotion marketing program
Management of or experience working in an email marketing contractor
Management of a social media operation
Able to develop email, web, and social media strategies
Oversight of email, web promotion, and social media operations to support broad marketing objectives
Able to prioritize initiatives to optimize value from email, web, and social communication
Experience running A/B testing
Five years experience in Data Marketing or Direct Marketing.
Three years experience in Internet and email marketing and sales.
Proven ability to lead and to innovate.
Excellent copywrite and design skills.
Extensive knowledge of databases and query languages.
Proven ability to implement change and to manage complex technical projects.
Able to manage email and social vendor relationships
Able to manage creative and fulfillment of E Certificates, Email, Web Portals and paper mail.
Demonstrate ability to setup triggered email sources and reporting to optimize value of email, web promotion, and social media
College degree, relevant certifications and professional training programs
Technical experience as a programmer or systems manager