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6 months ago
Hawaiian Airlines
Location: Honolulu, Hawaii
Job type: Contract/Locum
Contact: No Name
Category: Office

Design and execute triggered campaigns to achieve department objectives

Test mail and email campaigns and alter based on feedback

Oversee the development of email campaigns to include splash page design and implementation

Manage relationship with email service provider to execute email promotion campaigns

Manage relationship with external service provider to execute direct promotions

Coordinate with partners and other departments to assemble content for mail and email campaigns

Work with Online Experience team on executing promotions on social media platforms

Requirements

 

Experience managing an email and web promotion marketing program

Management of or experience working in an email marketing contractor

Management of a social media operation

Able to develop email, web, and social media strategies

Oversight of email, web promotion, and social media operations to support broad marketing objectives

Able to prioritize initiatives to optimize value from email, web, and social communication

Experience running A/B testing

Five years experience in Data Marketing or Direct Marketing.

Three years experience in Internet and email marketing and sales.

Proven ability to lead and to innovate.

Excellent copywrite and design skills.

Extensive knowledge of databases and query languages.

Proven ability to implement change and to manage complex technical projects.

Able to manage email and social vendor relationships

Able to manage creative and fulfillment of E Certificates, Email, Web Portals and paper mail.

Demonstrate ability to setup triggered email sources and reporting to optimize value of email, web promotion, and social media

 
Preferred Qualifications:

College degree, relevant certifications and professional training programs

Technical experience as a programmer or systems manager


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