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12 months ago
Hawaiian Airlines
Location: Honolulu, Hawaii
Job type: Contract/Locum
Contact: No Name
Category: Senior Manager
Requisition Number 16-1127
Post Date 6/22/2016
Title Manager - Loyalty Services
Department Marketing & Sales
City Honolulu
Part-Time No
Part-Time Weekend No

  • Manage HawaiianMiles P&L and establish parameters for selling, accruing and redeeming miles
  • Develop and execute HawaiianMiles strategy, including levels and benefits by member segment, member growth and engagement plans, and infrastructure to support initiatives
  • Grow number of members, HM penetration, and average value of each member
  • Manage day-to-day operations of all HawaiianMiles member and elite programs
  • Increase the value of HawaiianMiles currency and customer proposition to support sales of HawaiianMiles
  • Develop and present business cases for new opportunities to grow the business, drive HA’s share of long-haul travel and increase member loyalty
  • Provide analysis and updates on program results to management team
  • Define and manage HawaiianMiles program rules and administration processes, ensuring compliance and efficiency
  • Manage and improve the HawaiianMiles database and other systems needed to support and grow the program
  • Identify recurring issues for high-value customers and drive resolution working with other Commercial departments and across the organization
  • Develop and mentor direct reports for their professional growth
  • Bachelor’s degree and at least 5 years of relevant work experience
  • Experience managing a multi-million dollar budget and demonstrated P&L performance
  • Track record of successfully launching programs/partnerships on time and on budget
  • Ability to manage multiple programs/products and prioritize initiatives against division/department objectives
  • Ability to define strategic opportunities/business cases and work across the organization to build support and efficiently implement
  • Ability to analyze and explain key program performance metrics and results
  • Ability to structure analysis and build presentations with minimal support
  • Ability to present, persuade and communicate effectively with management and executives across the organization
  • Experience managing teams and/or direct reports
  • Ability to conceptualize, develop and execute marketing campaigns and enhancements to the program
  • Understanding of loyalty program economics and accounting methods
  • Proficient in Microsoft Excel, Word and PowerPoint
  • Ability to travel and work outside normal business hours when needed


Preferred Qualifications

  • MBA or equivalent
  • Airline experience
  • Loyalty program experience
  • Experience in consumer qualitative and quantitative research

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