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18 days ago
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Manager Marketing Solutions


Southwest Airlines
Location: Dallas
Job type: Contract/Locum
Contact: No Name
Category: Senior Manager
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Overview:

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Responsibilities:

 

WORK ACTIVITIES/CONTEXT:

  • Oversees the prioritization and implementation of enhancement, support and defect resolution relating to the loyalty program and its warehouse performed by both the Technology and Marketing Solutions development teams.
  • Responsible for defining business scope and requirements for development projects/system related issues. 
  • Responsible for oversight of the Campaign Development functions including the prioritization and workload assignment to ensure that the promotional business needs for the program are met.
  • Responsible for oversight of the Quality Assurance functions relating to the data warehouse activities.  Quality Assurance functions extend to new tables, fields, and processes added to the data warehouse, in addition to the campaigns, analysis, and reporting developed from the data warehouse.
  • Work cross-functionally with members of the Marketing, Technology, Finance, Internal Audit, IT, Reservations, Customer Relations and Operations departments.
  • Coordinate the prioritization, communication and definition of requirements of technological development, defect resolution and maintenance relating to the data warehouse. 
  • Maintain authority position in level of awareness and best practices associated with: campaign management, data mining, warehousing, CRM technology, loyalty industry and online Customer experience.
  • Evaluate and direct incoming proposals and opportunities for technology development. 
  • Lead and develop the Campaign Development and QA Teams. 
  • Assists the Sr. Manager in developing solutions for assigned business goals and challenges relating to both the data warehouse and the loyalty OLTP databases.

Must be able to meet any physical ability requirements listed on this description.

 

May perform other job duties as directed by Employee’s Leaders.

Qualifications:

BASIC QUALIFICATIONS:

 

High School Diploma, GED or equivalent education required. 

Must be at least 18 years of age. 

Must have authorization to work in the United States as defined by the Immigration Reform Act of 1986. 

EDUCATION: 

  • Bachelor's degree from a four-year college or university in Marketing, Business Administration, Computer Information Systems or Computer Science is required. 

 WORK EXPERIENCE: 

 

  • At least 3 years of management experience required?
  • At least 3 years’ experience with Oracle or Teradata and SQL required.
  • Experience with campaign administration required.
  • Ability to comprehend, and proofread business and technical documentation, including ticketing procedures, rules, and regulations required.
  • At least 3 years’ experience in database support of a frequency program preferred.
  • Experience using Unica or Adobe Campaign preferred.
  • Knowledge of project life cycle preferred.
  • Prior project management experience preferred.
  • Familiarity with hospitality reservation systems (airline, hotel, car, etc) preferred. 

 

SKILLS/ABILITIES/KNOWLEDGE/WORK STYLE:

  • Must be able to comprehend, and proofread business and technical documentation, including ticketing procedures, rules, and regulations.
  • Must proactively maintain a working knowledge of information pertinent to the job such as special promotions, new procedures, program changes, new functionality, etc.
  •  Must be able to receive assignments in objective oriented terms.
  • Work is reviewed in terms of meeting the department's objectives.
  • Able to establish procedures and policies that affect Team.
  • Able to accomplish results through review of Team projects and providing feedback for minor modifications.
  • Subject to approval, modifies the organization structure to optimize productivity of Team.
  • Responsible for all projects assigned to the Team.
  • Acts as an advisor to Leaders to meet schedules or resolve complex problems.
  • Develops budgets, schedules and performance standards on large projects.
  • Exerts influence in the development of overall objectives and long range goals of the department.
  • Decisions or recommendations would have substantial impact on expenditure of time, human resources, and funds; and could impact future business activity.
  • Frequent contacts with equivalent level managers or Customer representatives concerning projects, operational decisions, scheduling requirements or contractual clarifications.
  • Conducts briefings and technical meetings for internal and external representatives.  

Must be able to comply with Company attendance standards as described in established guidelines. 

Must be able to work well with others as part of a Team.

 

OTHER QUALIFICATIONS:

  • Must be able to travel and work overtime. 

Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines.

 

Southwest Airlines is an Equal Opportunity Employer.  

Overview:

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Responsibilities:

 

WORK ACTIVITIES/CONTEXT:

  • Oversees the prioritization and implementation of enhancement, support and defect resolution relating to the loyalty program and its warehouse performed by both the Technology and Marketing Solutions development teams.
  • Responsible for defining business scope and requirements for development projects/system related issues. 
  • Responsible for oversight of the Campaign Development functions including the prioritization and workload assignment to ensure that the promotional business needs for the program are met.
  • Responsible for oversight of the Quality Assurance functions relating to the data warehouse activities.  Quality Assurance functions extend to new tables, fields, and processes added to the data warehouse, in addition to the campaigns, analysis, and reporting developed from the data warehouse.
  • Work cross-functionally with members of the Marketing, Technology, Finance, Internal Audit, IT, Reservations, Customer Relations and Operations departments.
  • Coordinate the prioritization, communication and definition of requirements of technological development, defect resolution and maintenance relating to the data warehouse. 
  • Maintain authority position in level of awareness and best practices associated with: campaign management, data mining, warehousing, CRM technology, loyalty industry and online Customer experience.
  • Evaluate and direct incoming proposals and opportunities for technology development. 
  • Lead and develop the Campaign Development and QA Teams. 
  • Assists the Sr. Manager in developing solutions for assigned business goals and challenges relating to both the data warehouse and the loyalty OLTP databases.

Must be able to meet any physical ability requirements listed on this description.

 

May perform other job duties as directed by Employee’s Leaders.

Qualifications:

BASIC QUALIFICATIONS:

 

High School Diploma, GED or equivalent education required. 

Must be at least 18 years of age. 

Must have authorization to work in the United States as defined by the Immigration Reform Act of 1986. 

EDUCATION: 

  • Bachelor's degree from a four-year college or university in Marketing, Business Administration, Computer Information Systems or Computer Science is required. 

 WORK EXPERIENCE: 

 

  • At least 3 years of management experience required?
  • At least 3 years’ experience with Oracle or Teradata and SQL required.
  • Experience with campaign administration required.
  • Ability to comprehend, and proofread business and technical documentation, including ticketing procedures, rules, and regulations required.
  • At least 3 years’ experience in database support of a frequency program preferred.
  • Experience using Unica or Adobe Campaign preferred.
  • Knowledge of project life cycle preferred.
  • Prior project management experience preferred.
  • Familiarity with hospitality reservation systems (airline, hotel, car, etc) preferred. 

 

SKILLS/ABILITIES/KNOWLEDGE/WORK STYLE:

  • Must be able to comprehend, and proofread business and technical documentation, including ticketing procedures, rules, and regulations.
  • Must proactively maintain a working knowledge of information pertinent to the job such as special promotions, new procedures, program changes, new functionality, etc.
  •  Must be able to receive assignments in objective oriented terms.
  • Work is reviewed in terms of meeting the department's objectives.
  • Able to establish procedures and policies that affect Team.
  • Able to accomplish results through review of Team projects and providing feedback for minor modifications.
  • Subject to approval, modifies the organization structure to optimize productivity of Team.
  • Responsible for all projects assigned to the Team.
  • Acts as an advisor to Leaders to meet schedules or resolve complex problems.
  • Develops budgets, schedules and performance standards on large projects.
  • Exerts influence in the development of overall objectives and long range goals of the department.
  • Decisions or recommendations would have substantial impact on expenditure of time, human resources, and funds; and could impact future business activity.
  • Frequent contacts with equivalent level managers or Customer representatives concerning projects, operational decisions, scheduling requirements or contractual clarifications.
  • Conducts briefings and technical meetings for internal and external representatives.  

Must be able to comply with Company attendance standards as described in established guidelines. 

Must be able to work well with others as part of a Team.

 

OTHER QUALIFICATIONS:

  • Must be able to travel and work overtime. 

Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines.

 

Southwest Airlines is an Equal Opportunity Employer.  


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