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about 1 month ago
Horizon Air
Location: Seattle, Washington
Job type: Contract/Locum
Contact: No Name
Category: Office
REPORTS TO
 
Marketing Director, Food & Beverage
 
ALASKA AIRLINES' STORY
 
Alaska Airlines is one of the most respected names in aviation and flies throughout its namesake state and the Lower 48, as well as to Hawaii, Canada, Mexico, Costa Rica and Cuba. Our roots date to 1932 and are symbolized by the Alaska Native painted on the tails of our aircraft. Guided by what we call the "Alaska Spirit", we pride ourselves on providing a lifeline to remote communities while delivering renowned service to everyone we fly. This commitment has brought us national and international recognition. We've been honored with a variety of awards by readers of Travel + Leisure, Conde Nast Traveler, USA Today and others. Alaska, with Virgin America, is the premier airline for people on the West Coast, and together with its sister carrier Horizon Air, flies to more than 118 destinations. The two airlines are subsidiaries of Alaska Air Group Inc. (NYSE:ALK) with annual revenues exceeding $7 billion.
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POSITION INFORMATION
 
Role Summary
The Food and Beverage Marketing Manager creates and champions brand experiences for Alaska's food and beverage products.  This manager leverages a deep knowledge of food and industry trends, guest insights, feedback, and business analysis to increase guest satisfaction and to help build a strong and enduring love for the brand.  This role is a high profile product marketing position that integrates product design, marketing, and P&L management to ensure goals are met.  

Scope & Complexity
- This position supports food and beverage product marketing activities for Alaska Air Group (AAG) and its subsidiaries.

Key Duties
- Creates, champions, and maximizes the food and beverage experience to increase guest satisfaction and to help build a strong and enduring love for the brand.
   - Develops the overall product design and updates the product roadmap and positioning based on program strategy, guest insights, and business analytics.
   - Manages all phases of the product and menu development lifecycle, including development of product briefs, specifications, and requirements based on overall program strategy and guest insights.
   - Develops recommendations for new food and beverage products and services, including initiating and managing gap identification, idea generation, and financial attractiveness.
- Ensures food and beverage guest experiences are consistent with Alaska's brand positioning, including marketing collateral, service-ware, flight attendant presentation, and other branded touch-points.
   - Performs an annual review of products and their contribution to AAG's business plans.
   - Assists in the development of Inflight communication and training materials.
- Leverages a deep knowledge of food and beverage trends inside and outside the industry to implement best practices where appropriate.
   - Acts as the voice of the guest by understanding guest needs and insights.
   - Commissions primary research and/or secures secondary research to compile actionable insights on the airline industry's competitive food and beverage landscape.
   - Tracks and utilizes market research, surveys, internal data to understand guest needs and to identify new opportunities to inform decision-making and measure success.
- Oversees all P&L accounts where food and beverage products contribute, including cost tracking and reporting, forecasting, and developing recommendations to meet annual commitments.
- Provides input to the annual calendar of inflight marketing programs, communications, and collateral, including briefings, development of creative assets, and tracking the results and impact of marketing efforts.

Job-Specific Skills 
- Required
- A minimum of 4 years of progressive experience in product management.
- Working knowledge of financial planning and forecasting.
- Ability to analyze data and make action-driving recommendations.
- Ability to communicate clearly and concisely, both verbally and in writing, as well as through compelling presentations.
- Ability to confidently present objectives and desired outcomes to leadership and cross functional teams.
- Ability to influence without authority to get things done in a timely fashion.
- Ability to balance multiple priorities and meet deadlines while working independently and as part of a team.
- Minimum age of 18.
- Must be authorized to work in the U.S.

- Preferred
- 2 years of experience managing external agencies or vendors.
- Experience with profit and loss (P&L) management.

Job-Specific Leadership Expectations
- Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.

Education
- High school diploma or equivalent is required. 
- A Bachelor of Arts or a Bachelor of Science degree, with a focus in business, marketing or a related area, is required.
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THE LOCATION
 
The location for this position is in Seattle, Washington
 
OUR CULTURE - ALASKA AIRLINES
 
For eligible employees, our company offers a unique total rewards package that few companies can match, including insurance coverage for medical, dental and vision care, 401(k) retirement savings plans, monthly and annual incentive bonus plans, time off and a generous employee travel program.  Each day, we are guided by our core values of Professionalism, Caring, Resourcefulness, Integrity and Alaska Spirit at work and in our communities.  Alaska Airlines also fosters a diverse and inclusive culture and is an Equal Opportunity Employer. 
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POSTING INFORMATION
 
Please apply on or before: June 25, 2017

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