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8 days ago
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Senior Designer (Sr. Analyst), Small & Medium Business Marketing


American Airlines
Location: Texas, United States
Job type: Permanent
Sector: Marketing & PR
Category: Analyst Jobs
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We’re seeking a Senior Designer to join the Small to Mid-sized Business (SMB) Team within American Airline’s Global Sales department. This team is responsible for helping to position American as the leading airline for SMB customers, currently representing over $2.5B in annual revenue for the airline.

The Senior Designer is responsible for providing visual design leadership - from strategy through execution - for key components of our small business customers’ experience, and collaborates with Project Managers, Business/Marketing Analysts, Developers, UX, AA.com, Creative Services and external Creative Agencies.

Creative efforts to support the Business Extra® and AirPassSM programs as well as our online booking tool could include:

* Web design, development and maintenance

* Collateral and Promo Item development and production – sales assets, flyers/onesheets, print ads, infographics, branded promotional items

* Digital asset development – banner/display ads, email templates, landing pages, PPT templates

* Asset Library development and management – imagery, iconography, videos and collateral

* Video production, editing and/or creative direction – educational/tutorial product demos, pre-roll or promotional videos

* Brand Stewardship – team lead with internal Creative Services and external creative agencies, and content audits to ensure consistency and on-brand

Job Qualifications

Qualifications and Expectations

* Expert level (at least 3 years’ experience) with Adobe Photoshop, Adobe Illustrator and Web Design

* Ability to lead visual design through the entire project lifecycle, from initial concepts through final design production

* Strong communication skills with a proven ability to articulate and sell design strategy and rationale to key stakeholders, and ‘translate’ the IT world to marketing/business colleagues

* Solid organizational skills with demonstrated ability to manage multiple projects and deadlines

* Collaborative mindset, working with other teams to develop cross-product solutions and maintaining collaborative relationship with Creative Services/Marketing to ensure compliance with overarching American brand standards, tone of voice, accessibility mandates, etc.

* Ability to contribute to a culture of innovation and teamwork and an aptitude for creative problem solving

* Comfortable in an environment of pushing boundaries of what’s possible to create better experiences for our customers

Additional Locations: None

Requisition ID: 15493

Nearest Major Market: Fort Worth

Nearest Secondary Market: Dallas

Job Segment:
User Experience, Marketing, Technology
We’re seeking a Senior Designer to join the Small to Mid-sized Business (SMB) Team within American Airline’s Global Sales department. This team is responsible for helping to position American as the leading airline for SMB customers, currently representing over $2.5B in annual revenue for the airline.

The Senior Designer is responsible for providing visual design leadership - from strategy through execution - for key components of our small business customers’ experience, and collaborates with Project Managers, Business/Marketing Analysts, Developers, UX, AA.com, Creative Services and external Creative Agencies.

Creative efforts to support the Business Extra® and AirPassSM programs as well as our online booking tool could include:

* Web design, development and maintenance

* Collateral and Promo Item development and production – sales assets, flyers/onesheets, print ads, infographics, branded promotional items

* Digital asset development – banner/display ads, email templates, landing pages, PPT templates

* Asset Library development and management – imagery, iconography, videos and collateral

* Video production, editing and/or creative direction – educational/tutorial product demos, pre-roll or promotional videos

* Brand Stewardship – team lead with internal Creative Services and external creative agencies, and content audits to ensure consistency and on-brand

Job Qualifications

Qualifications and Expectations

* Expert level (at least 3 years’ experience) with Adobe Photoshop, Adobe Illustrator and Web Design

* Ability to lead visual design through the entire project lifecycle, from initial concepts through final design production

* Strong communication skills with a proven ability to articulate and sell design strategy and rationale to key stakeholders, and ‘translate’ the IT world to marketing/business colleagues

* Solid organizational skills with demonstrated ability to manage multiple projects and deadlines

* Collaborative mindset, working with other teams to develop cross-product solutions and maintaining collaborative relationship with Creative Services/Marketing to ensure compliance with overarching American brand standards, tone of voice, accessibility mandates, etc.

* Ability to contribute to a culture of innovation and teamwork and an aptitude for creative problem solving

* Comfortable in an environment of pushing boundaries of what’s possible to create better experiences for our customers

Additional Locations: None

Requisition ID: 15493

Nearest Major Market: Fort Worth

Nearest Secondary Market: Dallas

Job Segment:
User Experience, Marketing, Technology
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