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about 1 year ago
Alaska Airlines
Location: Seattle, Washington
Job type: Contract/Locum
Contact: No Name
Sector: Marketing & PR
Category: Analyst Jobs

Execute Alaska Airlines multi-million dollar paid search advertising program

Manage all aspects of the company?s internal search campaigns including setting up new campaigns, bid optimizations, ad copy writing and testing, AB testing, analyzing, tracking and optimizing cross engine cross product performance

Work with Interactive Marketing Program Manager defining paid search strategies by market, product and audience

Manage the day-to-day activities related to pay per click (PPC) advertising, including: set-up, implementation, execution and analysis of pay-per-click campaigns with multiple objectives

Write, test, and optimization ad copy

Conduct keyword discovery, testing, and optimization

Develop and implement tactics to improve quality score for keywords

Campaign budget management and manipulation

Reporting and analysis of campaign and keyword performance, on a daily, weekly and monthly basis

Drive continuous improvement through implementation of new and creative ideas 

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